Denim (Jeans) Market in the U.K Essay Example | Topics and Well Written Essays - 2500 words

Denim (Jeans) Market in the U.K - Essay ExampleConsumers butt joint now find jeans at 3 in many outlets including Tesco and Matalan. The supermarkets however, have shifted away from selling the discounted brands and compress on building their own labels. Prices in the mass market have fallen due to cheaper imports especially from China, and because other retail brands like Marks & Spencer, Next, and Burtons have reduced their prices. The premium brand jeans atomic number 18 attempt to justify their price tags against the own-label brands at 20-40. Jeans in the UK market are trying to differentiate themselves with cult connotations, lifestyle images, and distinctive details (Mintel 2005). At the same time, below-cost pricing methods by the super markets and their increasing presence in the convenience store sector have prompted government intervention (BBC 2006).In the clothing industry and in the jeans industry in particular, several factors like innovation and new products have to be introduced frequently. Recently, when there was a shift from bootleg jeans to narrow skinny styles, sales went up remarkably high. This has caused the denim market to tump over sales of $15.26 billion (8.79 billion) in 2005, an increase of 9.3 percent from the year before (FashionUnited 2006). .At the same time, research suggests that brands progress to play an important role for the purchase of jeans (Jeans1 2006).Standard clothing seems to the major market, with fashion wear winning only about 15% of all sales (Keynote n.d.). Standard womens wear has the largest share and topic players dominate these sectors while fashion clothing also have strong but regional chains. The harvesting in the recent years has been in the discount clothing market. Jeans are ageless and not abysmally youthful in design, which effectively means that men, women and children of all ages use it.Consumers expect low prices, and increasing incomes are the key to increased economic activity. Acco rding to Jones and Hayes